1. Instagram
Fashion/Beauty:
@klinhnd: elegant, feminine fashion style with clean, refined makeup
@wyn.anh: modern fashion tone, soft and minimal makeup style

Key Patterns
Posting consistently during “golden hours” (7–9 AM, 12–1 PM, 7–9 PM)
▸ Helps maintain visibility and reach across follower feeds.

A cohesive, aesthetically aligned feed
▸ Creates strong personal branding and makes the creator memorable.

Active audience interaction through comments, polls, etc.
▸ Builds closeness and strengthens follower retention.

Collaborating with micro-influencers
▸ Expands reach and introduces new audiences.

Key Takeaways
• Consistent posting stabilizes reach.
• A polished and cohesive aesthetic strengthens personal branding.
• Real engagement signals positive content quality to Instagram’s algorithm and improves distribution.

Travel/Food/Cultural exploration:
@lythanhco: emotional storytelling through beautiful imagery, offering deeper reflections on travel
@khoailangthang: simple yet warm storytelling that connects emotionally with viewers

Key Patterns
High-quality visuals—well-composed photos and smooth clips
▸ Instagram prioritizes visually appealing content.

Authentic storytelling with a calm, emotional tone
▸ Viewers feel like they’re sharing the creator’s journey, not watching an advertisement.

Real-life experiences instead of flashy or dramatic content
▸ Positive content is more likely to be pushed by the platform.

Cultural insights, honest reviews, and useful travel info
▸ High save rates → Strong algorithm boost.

Clear personal brand identity
@lythanhco: refined, elegant, intellectual tone
@khoailangthang: simple, compassionate, naturally integrated with locals
▸ Strong “creator DNA” makes them memorable and builds loyal fans.

Key Takeaways
• Instagram favors beautiful, cohesive visuals.
• Emotional storytelling leaves a lasting impression.
• High save rates (tips, travel spots, food recommendations) significantly boost virality.
• Authenticity and a unique style help creators stand out.
• Short Reels + trending audio + meaningful captions → higher viral potential.
• Consistent interaction (replying to comments) increases reach.

2. Tiktok
Entertainment/Comedy:
@vietphuongthoa98: comedic skits, travel reviews, mukbang, relatable daily-life humor
@bongtim96: unique comedic style using playful “word distortion,” creative humor

Key Patterns
Short videos with clear punchlines and unexpected twists
▸ High replay rate → stronger algorithm push.

Distinct personalities
+ @vietphuongthoa98: playful, approachable
+ @bongtim96: unique humor, trendy Gen Z language
▸ Instant recognition strengthens branding.

Trend-jacking with personal creativity
▸ Reaches trend-following audiences while staying differentiated.

Expressive facial acting and engaging delivery
▸ Makes content emotionally engaging.

Active comment replies
▸ Builds fan community and increases organic reach.

Simple filming setup but colorful, easy-to-watch visuals
▸ Encourages sharing and tagging friends.

Key Takeaways
• Comedy content relies on expressive performance more than production quality.
• Short videos + strong punchlines = high viral potential.
• Trend adaptation must include personal style.
• Relatable modern humor drives replays and watch time.
• Series content helps maintain momentum.

Beauty/Fashion/Cosplay/Dance Cover:
@ciin: stylish dance covers with strong visual identity
@tra.dang.904: transformation videos, cosplay, high-impact visuals, creative effects

Key Patterns
Consistent posting with stable frequency
▸ Works well with TikTok’s focus on retention and replay rate.

Short, visually striking videos with high replay value
▸ Captures attention quickly.

Strong personal style and recognizable identity
▸ Increases memorability.

Fast trend adoption and ability to create new trends
▸ Encourages duets, comments, and shares.

Effective use of trending music, camera angles, color grading, effects, hashtags
▸ Maximizes exposure.

Frequent livestreams to chat with followers
▸ Strengthens community loyalty.

Key Takeaways
• TikTok favors videos with strong retention and high interaction.
• A clear personal identity helps creators stand out.
• Trend participation and trend creation drive explosive reach.

3. Facebook
Lifestyle/Educational Vlogs:
@Lê Thụy: comedic short videos and daily-life content
@Giang Ơi: lifestyle vlogs with a positive perspective on everyday experiences

Key Patterns
Moderate but consistent posting frequency
▸ Prevents reach decline.

Relatable and emotionally engaging content
▸ Facebook prioritizes everyday, storytelling-driven content.

Long captions, casual vlogs, insightful reflections
▸ Encourages sharing and tagging friends.

Active interaction with followers
▸ Builds a community-like environment.

Authentic, simple, joyful imagery
▸ Retains long-term loyal followers.

Key Takeaways
• Facebook prioritizes authentic, community-driven content.
• A warm, relatable tone helps build strong follower communities.
• Consistency keeps the algorithm score stable.

Tech Review/Unboxing:
@Vật Vờ Studio: detailed, practical tech reviews
@Dương Dê: honest, experience-focused reviews that build trust

Key Patterns
Clear, practical reviews of tech products
▸ High like/share potential.

Balanced camera angles, clear visuals, readable graphics
▸ Facebook rewards well-produced videos.

Frequent upload schedule
▸ Algorithm boosts active creators.

Honest, experience-based evaluations
▸ Increases credibility and encourages sharing.

Comparison reviews, tutorials, and updates on new tech
▸ Builds viewer loyalty.

Key Takeaways
• Strong visuals increase click-through and watch time.
• Practical, value-focused reviews earn high save/share rates.
• Consistency helps Facebook push content to more viewers.
• Authenticity builds long-term fan trust.

Although each platform differs in user behavior and algorithm logic, fast-growing creators tend to share similar strengths. They post consistently, build a clear and memorable personal brand, and tailor their content to the characteristics of each platform.

They also stay alert to trends, reinterpret them in their own style, engage actively with followers, and focus on strong visuals paired with authentic storytelling.

Creators who understand how the algorithm works and align their content with viewer behavior are the ones who grow more sustainably and build a stronger personal brand over time.