Korean Director MCN
Operating in Vietnam
Based on local trends and a global perspective,
we design Vietnam’s creator market
Director. Shin
Director. Shin
Director. Han
Marketing solutions
that drive results
By combining deep understanding of the local market with global standards,
we design content and operational structures that truly work in Vietnam.
Vietnam focused MCN
Transparent operations based on a FDI entity
Operational structure design
Building systems for sustained performance
A to Z execution
Full-cycle Solution & Operations
Planning
Production
Operations
Vietnamese consumers
are driven by content
TikTok users in Vietnam
0
M+
Average daily usage time
0
Min+
Content reach rate
0
%+
Year-Over-Year growth
0
%+
2025 Vietnam
TikTok Monthly Usage Time
TikTok Monthly Usage Time
Unit: 100 Million Minutes
Execution quality
is determined in the process
YS values sustainability, not just one-time results.
The difference lies in the precision of the process.
INSIGHT
1/4
01
INSIGHT
Read local responses first
We quickly gather insights on consumer behavior, comment reactions, and creator formats to assess local trends. Beyond views or followers, we focus on meaningful signals like saves, shares, and inquiries, then define the key messages and tone for the campaign. Based on this, we finalize format selection and structure, providing clear guidelines that can be applied directly in the production stage.
02
STRUCTURE
Design content and operation
We set formats, posting schedules, and review standards aligned with the brand’s goals. Based on the messages, key points, and flow required in the content, we create detailed guidelines and build an optimal operational structure, including timelines and review checkpoints.
03
OPERATION
Manage the entire process
Once the plan is finalized, we oversee the full execution flow, including creator communication, scheduling, production, and review. Even after uploads, we track issues arising during the campaign and make necessary adjustments quickly. We manage every step to ensure the results align with the brand’s intent.
04
OPTIMIZATION
Improve based on performance
We interpret results not just by views but by meaningful signals such as saves, shares, and inquiries. Successful points are analyzed to understand why they worked, and bottlenecks are examined to identify areas for improvement. After the campaign, we provide insights and reports to guide future marketing operations.
