the Most Effective KOL/KOC
for Your TikTok Campaign
2025/11/18
TikTok is currently one of the hottest platforms among young audiences in Vietnam, especially Gen Z and Gen Y.
These groups tend to make purchase decisions based on real user experiences
and reviews rather than traditional ads or banners.
That’s why partnering with KOLs/KOCs on TikTok has become essential for boosting product visibility.
At YS STUDIO, we support brands from A to Z from selecting the right creators
to building a smart collaboration process that maximizes campaign performance.
How to Choose the Right KOL/KOC
1. Relevance to Your Industry
• Example: Beauty → Beauty creators; Fashion → Fashion creators; F&B → Lifestyle creators; Tech → Specialized reviewers.
• A creator with the right audience is far more valuable than a large but irrelevant account.
2. Quality of Followers
• “More followers” doesn’t always mean better results. It’s important to check age range, gender, location, and interests.
• A creator with 50,000 highly targeted followers can outperform one with 300,000 mixed or unfocused followers.
3. Content Performance
• Key metrics include: average views, engagement rate,
conversion rate, share rate, watch time, comment quality, and completion rate.
• Even smaller creators can deliver big results if their audience watches videos all the way through.
4. Credibility & Trustworthiness
• Review their history: any past controversies, overly frequent ads, authentic engagement, and audience sentiment.
5. Reasonable Cost
• Pricing should reflect actual performance: real views, clicks/orders, and ROI — not just “market rates”.
YS STUDIO’s Collaboration Process
1. Define Objectives
Choose the Right KOL/KOC (e.g., brand awareness, boosting sales, new product launch)
2. Build and Evaluate a Shortlist
Includes account info, audience demographics, content metrics, rates, and brand-safety review.
3. Align on Content
Set the key message, brand visuals, campaign hashtags, and non-negotiable requirements.
Avoid over-controlling — TikTok thrives on authenticity.
4. Monitor & Optimize
Track views, engagement, conversions, and optimize with whitelisting or TikTok Spark Ads if necessary.
5. Final Report
Analyze each creator’s impact, evaluate ROI, and extract insights for future campaigns.
To succeed on TikTok, you must choose the right creator, deliver the right message, and follow the right process.
At YS STUDIO, we work closely with brands to ensure everything flows naturally, effectively, and drives both visibility and sales.
the Most Effective KOL/KOC
for Your TikTok Campaign
2025/11/18
TikTok is currently one of the hottest platforms
among young audiences in Vietnam, especially Gen Z and Gen Y.
These groups tend to make purchase decisions based on real user experiences
and reviews rather than traditional ads or banners.
That’s why partnering with KOLs/KOCs on TikTok has become essential for boosting product visibility.
At YS STUDIO, we support brands from A to Z from selecting the right creators
to building a smart collaboration process that maximizes campaign performance.
How to Choose the Right KOL/KOC
1. Relevance to Your Industry
• Beauty → Beauty creators; Fashion → Fashion creators; F&B → Lifestyle creators; Tech → Specialized reviewers.
• A creator with the right audience is far more valuable than a large but irrelevant account.
2. Quality of Followers
• “More followers” doesn’t always mean better results. It’s important to check age range, gender, location, and interests.
• A creator with 50,000 highly targeted followers can outperform one with 300,000 mixed or unfocused followers.
3. Content Performance
• Key metrics include: average views, engagement rate,
conversion rate, share rate, watch time, comment quality, and completion rate.
• Even smaller creators can deliver big results if their audience watches videos all the way through.
4. Credibility & Trustworthiness
• Review their history: any past controversies, overly frequent ads, authentic engagement, and audience sentiment.
5. Reasonable Cost
• Pricing should reflect actual performance: real views, clicks/orders, and ROI — not just “market rates”.
YS STUDIO’s Collaboration Process
1. Define Objectives
Choose the Right KOL/KOC (e.g., brand awareness, boosting sales, new product launch)
2. Build and Evaluate a Shortlist
Includes account info, audience demographics, content metrics, rates, and brand-safety review.
3. Align on Content
Set the key message, brand visuals, campaign hashtags, and non-negotiable requirements.
Avoid over-controlling — TikTok thrives on authenticity.
4. Monitor & Optimize
Track views, engagement, conversions, and optimize with whitelisting or TikTok Spark Ads if necessary.
5. Final Report
Analyze each creator’s impact, evaluate ROI, and extract insights for future campaigns.
To succeed on TikTok, you must choose the right creator, deliver the right message, and follow the right process.
At YS STUDIO, we work closely with brands to ensure everything flows naturally, effectively, and drives both visibility and sales.
